Brand Marketing

Revolut

2026-10-09 14:06:58

Revolut seeks fragrance agency to create a signature brand scent

Fintech company Revolut is looking for a fragrance branding agency to help turn its brand identity into a signature scent with distinct recognition, according to a Techub News brief citing Finextra’s crypto channel. The item says the company wants the scent to reflect its brand concept and stand out clearly. No further details were provided in the source material about the agency under consideration, the timeline for the plan, or how the scent would be used across Revolut’s products, services, or marketing efforts. The report was published by Techub as a short news update, and the available input does not include additional background beyond the stated collaboration goal and the cited source.

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Xiaohongshu

2026-10-03 10:14:50

Xiaohongshu wedding sponsorship posts top 10 million views as brands move into China’s wedding market

Wedding sponsorship has become a fast-growing topic on Xiaohongshu, with Chinese couples using the platform to ask brands for products and visibility deals tied to their ceremonies. Citing a report carried by Touzijie and figures referenced by E-commerce Online, the article says the Xiaohongshu tag for wedding sponsorship has drawn more than 10 million views and nearly 350,000 comments. In one example, a user reportedly secured sponsorships from more than 20 brands for a single wedding, spanning wedding shoes, drinks, alcohol, food, and snacks. The report says this trend follows several years of brands building wedding-focused campaigns of their own. Heytea and spicy snack brand Mala Prince both started wedding-related business lines in 2022. Heytea said its wedding tea business sold more than 200,000 cups of wedding-themed "Xi" tea in 2024 across more than 100 cities. Chagee, Chayan Yuese, and Lelecha have also rolled out wedding gift boxes or group-ordering offers. The article frames the model as a product-for-exposure exchange: couples place branded goods at wedding banquets and post the setup on social media, while brands gain both offline and online exposure. It also cites a Zhongyan Puhua report projecting China’s wedding culture market will exceed RMB 2.3 trillion in 2025.

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TokenFi

2026-07-23 06:00:14

TokenFi Rolls Out Major Branding Push in Italy Ahead of the 2026 Winter Olympics

TokenFi has launched a four-week branding campaign in Italy ahead of the 2026 Winter Olympics, featuring a digital arrivals takeover at Venice Marco Polo Airport and two fully wrapped trams in Milan.

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Budweiser

2026-07-09 11:00:13

Budweiser Launches 1,936 NFT Cans as Budverse Marketplace Faces Traffic Issues

Budweiser released its first NFT collection of 1,936 digital cans tied to the 1936 debut of its heritage cans. The Budverse marketplace drew heavy demand at launch, causing 504 timeout errors and issues with age verification.

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Pepsi

2026-07-09 03:32:14

Pepsi-Cola Launches First NFT Collection 'Pepsi Mic Drop' with 1,893 Generative Tokens

Pepsi-Cola announces its debut NFT collection 'Pepsi Mic Drop,' featuring 1,893 generative tokens on Ethereum, minted free (gas fees only), commemorating the brand's birth year with a carbon offset program.

1950

Pepsi

2026-07-09 03:28:14

Pepsi Enters NFTs With 1,893 Ethereum-Based Mic Drop Collectibles

Pepsi has launched its first NFT project, the Pepsi Mic Drop collection, featuring 1,893 generative NFTs on Ethereum. The release references the brand’s 1893 origin year and includes a net-zero carbon offset plan.

1910

Pepsi

2026-07-09 03:24:13

Pepsi Launches First NFT Collection 'Pepsi Mic Drop' Featuring 1,893 Generative NFTs Free to Mint

Pepsi-Cola enters the blockchain space with its debut NFT collection 'Pepsi Mic Drop', featuring 1,893 unique generative NFTs on Ethereum, free to mint (gas fees only), celebrating the brand's birth year and music heritage.

1960

Pepsi

2026-07-09 03:26:21

Pepsi Launches First NFT Collection 'Pepsi Mic Drop' with 1,893 Generative Tokens to Celebrate Brand’s Birth Year

Pepsi-Cola unveils its debut NFT series 'Pepsi Mic Drop,' featuring 1,893 generative tokens on Ethereum. Free minting available from Dec 14, with a carbon offset program. The collection honors Pepsi's 1893 birth year and its music heritage.

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